London Calling Little Fool

Boticca.com.  I'd rather wear a unique story.

It's true!  London called me last week.  More specifically, two of the style hunters from an online London-based marketplace called Boticca.  Boticca currently features the work of around 200 of "the very best emerging designers..."  Well, let me share their words:

Our team scours the world looking for the very best emerging designers and puts them all in one place, so that everyone can experience the joy of that rare find and discover the unique stories of these fascinating people and their pieces.

I caught Philippa's eye (aforementioned style hunter) through this blog, and just a week ago I chatted with her and Chiara (style hunter Italy) for over an hour about little fool, and how my scarves would fit so well with the curated aesthetic and "I'd rather wear a unique story" philosophy of Boticca.  What does this mean for Little Fool Handwoven Textiles?  International exposure and more direct focus toward the audience I hope to reach.  Boticca works on the same premise as Etsy (but highly refined and more exclusive and high-end...ooh, that sounds bratty).  I will have an online shop through their site, where I will tell the story of my scarves and hopefully see sales in return.  I feel very honored and flattered that these ladies reached out to me.  It is a small indication that I'm doing the right things, and I consider the complement as a payoff for all the work that goes into keeping up this blog.  A good start to 2012, I think!